Sudahkah Anda Memaksimalkan Fungsi Internet Untuk Mempromosikan Bisnis ?

Kehadiran internet saat ini yang begitu pesat bisa dimaksimalkan sebagai sarana promosi bagi mereka yang ingin berbisnis.

Mungkin ada yang tahu tentang merek Vapur, adalah merek kemasan air minum reusable berbentuk pouch warna-warni, yang karena bentuknya yang unik dan menarik telah menjadi tren di seluruh dunia kurang dari setengah tahun.

Sukses besar tersebut tidak semata – mata karena wujud pisiknya tetapi juga karena salah satu di antaranya berkat bantuan si dumay (dunia maya), baik itu promosi langsung maupun tidak langsung berupa review dari para netizen.

Anda pun dapat kembali melirik internet sebagai sarana promosi usaha yang lebih efisien. Dikutip dari Entrepreneur.com dan kabar24.com, Jules Pieri, pendiri situs promosi produk bernama The Grommet, memberikan lima tips jitu mengangkat pamor dan penjualan produk usaha Anda melalui internet.

1. Pastikan produk yang Anda jual adalah produk yang 'menyelesaikan masalah'
atau berguna dan tepat pada konteksnya. Sekalipun produk Anda berupa makanan, buktikan bahwa produk Anda berbeda dan menawarkan keunikan serta memiliki kualitas yang unggul.

2. Bagikan kisah Anda
dan produk yang Anda buat. Informasi ini akan membuat kesan personal dengan konsumen sehingga meningkatkan brand awereness.

3. Jangan lupa mencantukan 'made in Indonesia'
karena tren pasar saat ini semakin berpihak pada produk lokal.

4. Cantumkan harga yang tepat
Bagi negara-negara dengan nominal uang besar seperti Indonesia, menampilkan hanya digit-digit terdepan harga jual sebuah produk mampu mempengaruhi psikologis konsumen untuk melirik dan membeli.

5. Teruslah dekati konsumen
dengan membuat fanpage di Facebook atau membuat akun Twitter dan bersikap atraktif. (bn)

Artikel ini diambil dari http://ciputraentrepreneurship.com

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